Later phases of the commercial district redevelopment could include 700 apartments and townhouses, a 110-bedroom hotel and a 300-space car park.

Muse as its development partner 

Wirral Growth Company was formed in 2019 after the council selected Muse as its development partner the previous year, creating a 50:50 joint venture to deliver a long-term vision to regenerate the town. 

Mike Horner, development director at Muse Developments, said: “It’s a proud moment for all associated with the growth company as we reach this significant milestone, which is the culmination of months of hard work. 

A new vibrant vision for Birkenhead

“We’ve taken the thoughts of the community into consideration, which I hope they can see in the final masterplan. We’re committed to working with the council and all stakeholders as we bring forward a new vibrant vision for Birkenhead.”

Tony Jones, Wirral Council’s cabinet member for regeneration and growth, added: “This is a pivotal time for Wirral. [The council] has long harboured ambitions to see the borough fulfil its potential as a desirable destination for businesses to locate to, families to live and visitors to discover.” 

AHR Architects is the masterplanner for the project, and Barton Willmore is the planning consultant. 

A rare opportunity to redefine the heart of the town centre of Birkenhead

Greg Dickson, director at Barton Willmore, said that Wirral Growth Company’s plans represent “a rare opportunity to redefine the heart of the town centre”. 

Gillespies is the landscape architect, Hannan Associates is the building services engineering and utilities consultant, and Curtins is the structural and civil engineering consultant and Walker Sime is contract administrator.